One wedding website recently reported that 85% of brides would have spent MORE on the entertainment if they had fully realized how important it was to the success of the wedding reception.
Ethics and Professionalism...we couldn't say it better than this e-mail:
Dave...My daughter and I spoke to you at the Visalia Bridal Odyssey Show. We were having concerns about another DJ service we had hired and our wedding date. Your friend (the DJ in question) e-mailed us the following morning and apologized. They discussed a few things and she feels secure that all will go well. Mainly I am writing to thank you for going above and beyond in your attempt to help us with this. You did not say anything negative about your friend, a competing business, but made it clear that we were justified in our concerns. That's professional, Dave. I will make sure that all of our friends know about you and your business ethics. I'll be sure to tell them to book WAY in advance, though...if they want to secure a date with your company.
Thanks so much for your help--(name removed for privacy)